Entry requirements
Previous knowledge or experience would be of benefit but is not essential.
Why take this course?
Learn how to optimise websites for Google search using multiple techniques including technical optimisations, content and digital PR.
Discover why SEO is important for business and the different SEO techniques that form a digital marketing strategy.
What you will experience
Course content:
- understanding the principles and objectives of SEO
- the impact of SEO on search results and its importance
- increasing web traffic
- monitoring the effectiveness of SEO
- ways to implement SEO for business
Key Facts
Everything you need to know before applying for this course.
What you will need
Students must have access to a computer with a broadband internet connection.
Student Stories
Rebekka McLaughlin
Business & Management
SVQ Management
“I’ve had such a positive experience with the College and can’t recommend the workplace learning route highly enough. I think it’s important to recognise that there are various routes to achieving qualifications and this was the right path for me.”
Read more about Rebekka's story
Katelyn Louise Share
Business & Management
HND Administration & Information Technology
“NESCol is such a supportive place to study, and the staff go above and beyond to help you achieve your goals.”
Read more about Katelyn's story
Kate Wolska
Business & Management
HND Accounting
“My daughter is so proud of me. I’m doing it for her – to show her if you want it, you can do it now for tomorrow.”
Read more about Kate's story
Drew Smith
Business & Management
Business Skills Foundation Apprenticeship
“If you’re not too sure about what you want to do, then I would definitely recommend a Foundation Apprenticeship because it gives you an insight into working while you’re still studying.”
Read more about Drew's story
Morven Garden
Business & Management
Business Administration Modern Apprenticeship
“I feel confident moving forward as the experience of a Modern Apprenticeship and the skills I have managed to develop stand as a strong base structure for the rest of my career.”
Read more about Morven's story
Abby Grant
Business & Management
HND Accounting
“For anyone considering studying Accounting at NESCol, I would say it will definitely set you up and give you the right foundation for progressing on to a career in accountancy. I feel the skills I learned at college have been very beneficial in the work I am doing today. I use my knowledge gained at college of accounting principles and taxation every day.”
Read more about Abby's story
Ami Batchelor
Business & Management
HND Advertising & PR
“This course will benefit you in more ways than one and the lecturers are some of the best people you’ll get to meet.”
Read more about Ami's story
Lewis Gordon
Business & Management
Business & Administration Apprenticeship
“This vocational route has allowed me to get a good balance between work and my social life, and have healthy finances!”
Read more about Lewis's story
Nicole Faulkner
Business & Management
HND Legal Services
“College really helped me bridge the gap between being in relatively small classes at school and being in huge lectures at university.”
Read more about Nicole's story
Kieran & Mykaela Alexander
Business & Management
HND Legal Services
“The lecturers on the course were just brilliant and had so much valuable knowledge and experience to pass on.”
READ MORE ABOUT THEIR STORY
Applications
North East Scotland College offers hundreds of courses each year, apply for one now.
Online
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Starts Flexible start date
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Ends 31 Jul 2026
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Course Code C00690
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Fees £35.00
Alternatively, you can complete a distance learning application form and send it to us.
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